Hey there, in a recent marketing seminar I did with Mark Aalto, the elephant trainer and super-producing LO, he mentioned he had sent a letter to his database that generated a ton of phone calls and 5 applications. The letter is below for you to use. Remember that there is nothing worse than being unoriginal so please modify this to be more like you. Also, don't forget that the rate and APR need to be updated for the day you send out the letter! Thanks...
Dear Mr. Caucus,
As you have probably heard, the real estate market is
rapidly changing in our area and in our nation.
More than likely, values will flatten and possibly decrease in 2008 for Oregon. Even though the real estate market is
declining currently, we still hope for a good year for our region.
The reason I am sending this email to you is for a
couple reasons. First, I want to make
sure that you know that I am available should you have questions about the
current market or about your current loan.
I will do my best to be a good resource to you and will do everything I
can to help you should you have any questions and/or concerns about your
current circumstances.
Second, rates are lower than they have been for over
two years. Currently, on a 30 year loan
at 200,000, you can get a rate of 5.375% with an APR of 5.529%. Most of the people we have spoken with over
the last few days have not realized that rates are so low. The stock market and bond market have been
very volatile. The trend right now for
rates is lower but that may not continue.
If you or anyone you know is looking to refinance, now
may be a good time to do so because values are likely to get lower. Although there may be sufficient value for a
loan today there may not be in a few months.
I don’t mean to sound pushy or aggressive – I just
wanted to make sure that I kept my customers in the loop about the current
market.
I hope this information is helpful to you and that you
have a wonderful 2008.