 Be the Big Fish is a state of mind. It’s a concept and a standard that you hold yourself to while servicing clients throughout the entire loan process. Are your clients raving about how well you took care of them? Are they referring their friends and family to you? Are your industry associates passing your name around to others as the “go-to” officer? Top customer service, marketing and follow through are crucial to maintaining a healthy and prosperous business. Too many times, people will invest money, time and energy into bringing new clients in the door without focusing on the quality of the client’s total experience. This means more money, time and energy has to be spent again seeking out new clients instead of retaining and growing existing, happy ones. Be the Big Fish teaches loan officers the six major efficiencies of the successful loan originator. Perfecting these proficiencies is the foundation of a flourishing business. |